In developing effective business strategies, we spend a significant amount of time looking back on what has worked in the past, what continues to work under the present circumstances, and what is likely to work in the future. Of course, that may all seem straightforward enough, but truly innovative ideas often have a sense of prescience about them.
Some businesses in Utah have chosen to look not only toward their own future, but also toward the future of the young people who may one day have the knowledge and skills to drive a wide variety of industries. Those businesses plan to donate funds to a campaign designed to draw students' interests toward the STEM subjects -- science, technology, engineering and math.
It has been widely noted that, although in high demand, skills in these key areas could be better cultivated in the American workforce. The recently announced campaign, "STEM Utah: Curiosity Unleashed," is aimed at getting kids interested in careers that are at once personally fulfilling and ultimately good for business.
Gov. Gary Herbert has teamed with representatives of the business community to launch the initiative, which was announced recently at an elementary school in West Valley City. Businesses have agreed to contribute $2 million to help fund the campaign, which will involve television, radio, billboards and online ads meant to grab young people's attention.
Investing in the future is important for businesses throughout Utah, but to get to a point where a bright and open future is truly feasible, companies have to cover their bases in the present.
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